AppVentory, the leading tech-stack discovery and advisory management platform, today announced the appointment of Bethanie Hawkins as Product Evangelist. This strategic hire underscores AppVentory’s commitment to helping businesses achieve better outcomes through tech investments, and accounting firms and business advisors build successful tech advisory practices.
Hawkins brings extensive experience in digital transformation and business optimization, most recently serving as Digital Transformation Consultant at Menzies LLP, a top 20 accounting firm. Her proven track record includes developing and implementing successful digital transformation strategies for businesses across various sectors and supporting accounting practices in launching and scaling their advisory services.
“Bethanie’s appointment represents another significant milestone in AppVentory’s mission to revolutionize how firms approach tech advisory,” said Doug LaBahn, CEO of Coachbar, the developers of AppVentory. “Her deep understanding of both the technical and practical aspects of digital transformation will be invaluable in helping our customers build larger and more successful tech advisory practices.”
In her new role, Hawkins will leverage her expertise to:
– Drive awareness about the importance of strategic tech planning and optimization
– Guide firms in building profitable tech advisory service lines
– Provide strategic input for AppVentory’s product development
– Share best practices and insights with the AppVentory community
“Throughout my career, I’ve seen firsthand how proper tech stack management can transform businesses,” said Hawkins. “I’m excited to join AppVentory and help accounting firms and advisors deliver more value to their clients through effective tech advisory services.”
Prior to joining AppVentory, Hawkins held key positions at Unleashed Software as Partnerships Manager and at Foxability Ltd as Business Transformation Consultant, where she was recognized as one of only four Xero app integrators in the UK. Her experience includes collaborating with advisors and industry experts to provide digital transformation solutions across manufacturing, wholesale, distribution, and eCommerce industries.
This appointment comes at a time of significant growth for AppVentory, as more accounting firms and business advisors recognize the need for comprehensive tech stack management and advisory services.
About AppVentory
AppVentory is a tech discovery and management tool for businesses with features that help accounting firms and system integrators deliver effective tech advisory services. The platform provides comprehensive discovery, analysis, and optimization capabilities, enabling users to make data-driven recommendations for their technology investments.
Watch a quick free demo of AppVentory here.
About Coachbar
Coachbar is a technology innovation company on a mission to facilitate 100,000 digital optimizations by 2030. Founded on the principle that businesses with modern software grow 30% faster, are 40% more profitable, and maintain higher employee satisfaction, Coachbar develops solutions that bridge the gap between businesses and effective technology implementation. Through its suite of products including AppVentory and ChannelBoost, Coachbar helps businesses select, implement, and utilize the right technology solutions while connecting them with qualified advisors and channel partners. Led by Founder & CEO Doug LaBahn, Coachbar is addressing the critical need for strategic tech planning, as more than 70% of businesses currently operate without an IT plan or roadmap.
